Meta and Google ads for UK businesses
No retainer.
A share of what you win.
We run Meta and Google ads for trades, local services, online shops and B2B firms. You pay a one-off setup fee, then commission on the work the ads win you. No monthly retainer.
Your ad spend goes straight to Meta or Google, on your own ad account, so you can see where every pound goes.
The problem
Where your ad budget leaks
Pick how you run your ads today and watch where the money goes. Then see what changes with Sidebar.
Doing it yourself
- LeakWasted clicksBoosting posts reaches people who were never going to buy. Meta and Google take the money either way.
- LeakLost visitorsClicks land on a homepage that was never built for your ads, so many people look around and leave.
Using a typical agency
- LeakA retainer, every monthIt comes out whether the phone rings or not, so the risk sits with you.
- LeakLost visitorsAds often send people to a general page rather than one built to turn them into enquiries, so many leave without getting in touch.
With Sidebar
- FixedAds aimed at buyersCampaigns built around people who are ready to buy, not boosted posts.
- FixedA funnel built for your adsClicks land on pages made for your ads, which ask the right questions and turn visitors into enquiries.
- FixedNo retainerWe are paid commission only when the ads win you a job.
How it works
Three steps, and you only pay commission on results
-
Step 1: Apply
Answer a few questions about your business, and we tell you honestly whether Meta or Google fits before anything is agreed.
-
Step 2: We build and launch
We build a lead funnel for your ads, set up tracking and launch the campaigns on your own ad account.
-
Step 3: You pay on results
Once the ads are live, you pay commission only on the jobs, sales or contracts they win you.
Working UK wide
Hover over the mapTap the map to see the kind of enquiries our ads bring in.Example enquiries from towns and cities across the UK.
Compare packages
Find the right package for your business
Every package includes a lead funnel built for your ads and carries the same commission. The difference is the setup fee and what we build at the start.
| What’s included | Starter£150One-off setup fee | Most popularGrowth£300One-off setup fee | Not sure yetLet’s talkWe’ll help you choose |
|---|---|---|---|
| Setup | |||
| Lead funnel built for your ads | Included | Included | Included |
| Ad platforms | Meta or Google | Meta or Google | Meta or Google |
| Conversion tracking set up | Included | Included | Included |
| Landing page | Not included | Included | If you need one |
| Full website | Not included | Not included | Quoted separately |
| Running your ads | |||
| Daily ad spend | £5 to £25 | £25 to £75+ | ??? |
| Optimisation | Meta AI optimised | Included24/7 optimisation | ??? |
| Campaigns set up and managed | Included | Included | Included |
| SB Engine client portal | Included | Included | Included |
| Weekly summary email | Included | Included | Included |
| Ad spend paid straight to Meta or Google | Yes | Yes | Yes |
| After setup | |||
| Monthly retainer | None | None | None |
| Commission: trades, local services, online shops | 2.8% to 5% | 2.8% to 5% | 2.8% to 5% |
| Commission: B2B recurring contracts | 10% for 12 months | 10% for 12 months | 10% for 12 months |
| Setup fee back if no results in month one | Included | Included | Included |
| Choose Starter | Choose Growth | Talk to us | |
Trades, local services and online shops
A share of each job or sale the ads win you. The bigger the job, the smaller the share.
| Job value | Commission |
|---|---|
| Under £8,000 | 5% |
| £8,000 to £19,999 | 4.5% |
| £20,000 to £44,999 | 4% |
| £45,000 to £89,999 | 3.5% |
| £90,000 and above | 2.8% |
B2B on recurring contracts
10% of the monthly contract value, charged on the recurring monthly amount, not the total contract value.
- How long
- Monthly, for 12 months from the first invoice to your client.
- If the contract is cancelled
- Commission stops straight away.
- After month 12
- Nothing more. Renewals are not commissioned.
Your ad spend is paid straight to Meta or Google, separate from our fee. If we do not get you results in your first month, we refund the setup fee in full.
Who it’s for
Built for two kinds of business
If one of these sounds like you, we should talk.
-
Trades and local services
Builders, landscapers, installers and cleaners who want more booked jobs nearby.
-
B2B
Firms selling to other businesses on recurring contracts, who want fewer, better enquiries.
Let’s answer some questions
Frequently asked questions
A short set of pages built for one job: turning someone who clicked your ad into a real enquiry. It asks the right questions, filters out time-wasters and sends the lead straight to you.
Yes. Every package includes a funnel built around your business and your ads, fully set up before anything goes live.
No. The funnel works on its own, so you can start running ads even if your website is out of date or you do not have one yet.
Their enquiry comes straight to you with their answers, so you can get back to them quickly. You can also see every enquiry in SB Engine, your client portal.
Yes. We adjust it using what the results show, for example a question that puts people off or a step that slows them down.
Yes. The Growth package includes a landing page, and if you need a full website we quote it separately. Tell us what you need through the website enquiry form.
It depends on how many pages you need and what the site has to do. We give you a clear price and timeline before anything is agreed.
Yes, if you want us to. Hosting is £15 a month or £120 a year. You can also host it yourself.
No. Ads send people to your funnel, which works whether or not you have a website.
Yes. If your current site is not turning visitors into enquiries, we can rebuild it rather than start from nothing.
A one-off setup fee (£150 for Starter, £300 for Growth), then commission on the work the ads win you: 2.8% to 5% of each job or sale for trades, local services and online shops, or 10% of the monthly contract value for 12 months for B2B. There is no retainer.
Yes. Your ad spend goes straight to Meta or Google on your own ad account, separate from our fee, so you can see where every pound goes.
Yes. If we do not get you results in your first month, we refund your setup fee in full. The details are in our refund policy.
It depends on how your customers find you. We tell you honestly before anything is agreed. You can also compare the two platforms.
It depends on your area, your budget and how competitive your market is. Meta and Google also spend the first weeks learning who responds to your ads. We give you a realistic view when we speak.
Commission stops. We are paid monthly for 12 months from the first invoice to your client, and renewals after that are not commissioned.
Businesses anywhere in the UK. For local trade work, we will also tell you if we already work with a competing firm near you.
No. Nobody can honestly promise that before a campaign has run. What we can promise is that you only pay commission on work the ads actually win you.
Not yet. We are a new agency, and we will not pretend otherwise. That is why the risk sits with us: no retainer, and your setup fee back if we do not get you results in your first month.
Usually not in the first week. Meta and Google spend the first weeks learning who responds to your ads, and results tend to improve as they learn.
Because we only do well when you do. While the platforms learn, you are not paying us a monthly fee to wait.
An honest answer on whether Meta or Google suits your business before you pay anything. Your ad spend going straight to Meta or Google on your own account. Commission only on work the ads win. And your setup fee back in full if we do not get you results in your first month.
Contact
Apply to work with us
The application takes about two minutes. We read every one, and if we think we can help, we will call you to talk it through. Applying does not commit you to anything.
Start your applicationOr reach us directly
- Call
- 07305 229589
- tom@sbmarketing.site